Ow! By Susana Sánchez | Discover the new indie beauty brand
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Not just a brand. Welcome to a beauty concept. OW! is a revolutionary new indie brand created by the makeup-pro artist Susana Sanchez, a well-known freelance artist across fashion and beauty publications.


She began this adventure by herself and her idea of a new way of creation when it comes to makeup and skincare.


Nowadays, the family has grown and the team is always creating new ideas and products for those who follow our values.


We believe in easy to use products, those you can carry with you anywhere and anytime.


We also stand for cruelty-free procedures, because the change is in our hands.


Discover more on our social media platforms.



How can I use the products?

Our products have been designed to be easily use them, without complications.<br /> If you still have any doubt, join us on our social media platforms to find out new tricks and tips on them.

Are the products Cruelty- free?

Yes! We develop our formulas on European labs where they garantee animal Cruelty Free procedures.

Do you sponsor makeup artists or make any collabs?

Yes! We are always on the hunt of new talent with similar philosophy that want to work with us! Please write an email to our communication department to know more (communication@owbysusana.com)

Do you ship internationally?

We send standard shipping to Europe, but for customs issues, we continue working on international shipping