Not just a brand. Welcome to a beauty concept. OW! is a revolutionary new indie brand created by the makeup-pro artist Susana Sanchez, a well-known freelance artist across fashion and beauty publications.
She began this adventure by herself and her idea of a new way of creation when it comes to makeup and skincare.
Nowadays, the family has grown and the team is always creating new ideas and products for those who follow our values.
We believe in easy to use products, those you can carry with you anywhere and anytime.
We also stand for cruelty-free procedures, because the change is in our hands.
Discover more on our social media platforms.